Foued Sassi

Ontraport · Santa Barbara, CA

• Led Ontraport's AI initiative from zero to working product: an in-app chat assistant with read-only agents over customer CRM data, running on a rebuilt LLM gateway.
• Built the evaluation framework and feedback loop for AI responses, making quality measurable and letting results drive model and prompt decisions.
• Designed how account data and context flow to agents, weighing answer quality, latency, cost, and safety (read-only access by design).
• Introduced AI prototyping and spec workflows used across the product team, reducing idea-to-spec time by 50%+.
• Lead Product Management, UX/UI Design, and Education for a 60-person SaaS company, with 5 direct reports; own roadmap across AI, payments, CRM data, mobile, and onboarding.
• Rebuilt the product operating system and revamped the design system and education program, improving consistency and speed across the team.

Ontraport · Santa Barbara, CA

• Shipped 50+ projects from discovery to release across payments, CRM data, booking, messaging, and integrations in a multi-tenant SaaS platform.
• Led Invoices and Payments v2: separated invoices from payments, added refund invoices, change orders, and a full billing revamp.
• Shipped multi-currency support via Stripe, including conversion handling, refunds in the original currency, and updated reporting across the platform.
• Launched Inbox (email channel, CC support, message logs) and built Ontraport's web chat and chatbot with AI responses, automation, and targeting.
• Owned CRM data workflows customers build on: contact records, segmentation, and reporting, turning dense data into products teams can use.

Ontraport · Santa Barbara, CA

• Directed engineering execution across concurrent initiatives: resource allocation, cross-team dependencies, and delivery milestones that improved on-time delivery across the organization.