Product Director at Ontraport
Santa Barbara, CaliforniaI'm Foued Sassi, Product Director at Ontraport. I've spent nearly 15 years building software, leading product teams, and turning complex problems into products people can use.
My work spans AI, payments, CRM, and product design. I lead strategy and execution, and I still design, prototype, and build.
Outside Ontraport, I'm building Claire Mail, an independent email app for Mac, iPhone, and the web.
Product leadership
CRM, marketing automation,
and the systems behind them.
From customer support and QA to engineering project management and product leadership. Since 2011, I've helped shape how the product works and how the team brings it to life. Today I lead six direct reports across product management, UX/UI design, and product education.
View my résuméProduct strategy · Prototyping
I work on AI product experiences, connecting customer needs with design and engineering decisions. My focus is useful answers, clear expectations, and a balance of quality, reliability, and operating cost.
Grew evaluation coverage from 40 to about 600 scenarios to inform model and prompt decisions.
Payments · Billing
Led product work across invoicing and payments, from discovery through delivery. Worked with engineering and QA to make complex financial workflows easier to understand and use.
Discovery, workflow design, and delivery.
CRM · Inbox · Chat
Owned product work across contact records, segmentation, reporting, and customer communication. Connected customer needs with the details of everyday CRM workflows.
Customer context and everyday workflows.
UX/UI · Design systems · Prototyping
My work spans application-wide UX and UI design, design systems, and functional prototypes built in code. I connect product direction with the interaction details engineers need to implement it.
Introduced AI prototyping into the spec process, reducing idea-to-spec time by more than half.
Selected work
Product, design, and development.
An email app that helps people manage their inbox with less noise. Email, reminders, meetings, and AI features together on Mac, iPhone, and the web. I design, build, and ship it independently.
Visit clairemail.appIncome, budgets, debt, and investments for the whole household, built to make the next money decision easier.
Product previews with sample data · Matched to your theme
I run product at Ontraport, with a roadmap across AI, payments, CRM data, mobile, and onboarding.
Claire Mail and Claire Finance keep me close to every part of building a product.
Before software, I spent more than two years auditing financial statements at Samir Laabidi CPA in Tunisia. It gave me an appreciation for the details, especially where money and trust are involved.
English · French · Arabic
Find the decision someone is trying to make and what is getting in the way.
Use design and code to explore the idea, test the interaction, and sharpen the spec.
Use customer feedback, product data, and evals to decide what comes next.
I’m open to product leadership opportunities and select consulting projects involving AI, automation, and business software.
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