Product director, designer and builder

Santa Barbara, California

I lead product teams
and build what I spec.

Product director at Ontraport, leading AI, payments, and product design. I prototype in code to get to the right answer faster.

Explore my work

Product leadership

My work at Ontraport

CRM, marketing automation,
and the systems behind them.

From engineering project manager to product director. Since 2015, I've helped shape how the product works and how the team brings it to life.

View my résumé
50+
projects shipped
~600
eval scenarios, up from 40
50%+
less time from idea to spec

Payments · Billing

Invoices and payments

Led product work across invoicing and payments, from discovery through delivery. Worked with engineering and QA to make complex financial workflows easier to understand and use.

Discovery, workflow design, and delivery.

CRM · Inbox · Chat

CRM and customer communication

Owned product work across contact records, segmentation, reporting, and customer communication. Connected customer needs with the details of everyday CRM workflows.

Customer context and everyday workflows.

UX/UI · Design systems · Prototyping

Product design and prototyping

My work spans application-wide UX and UI design, design systems, and functional prototypes built in code. I connect product direction with the interaction details engineers need to implement it.

Introduced AI prototyping into the spec process, reducing idea-to-spec time by more than half.

Selected work

Apps I'm building

Product, design, and development.

Claire Finance

Personal use

Income, budgets, debt, and investments for the whole household, built to make the next money decision easier.

Product previews with sample data · Matched to your theme

Foued Sassi
Foued SassiSanta Barbara, CA

A bit about me

I run product at Ontraport, with a roadmap across AI, payments, CRM data, mobile, and onboarding.

Claire Mail and Claire Finance keep me close to every part of building a product.

Before software, I spent three years auditing financial statements at Samir Laabidi CPA in Tunisia. It gave me an appreciation for the details, especially where money and trust are involved.

English · French · Arabic

How I work

Understand the problem

Find the decision someone is trying to make and what is getting in the way.

Build a prototype

Use design and code to explore the idea, test the interaction, and sharpen the spec.

Check what's working

Use customer feedback, product data, and evals to decide what comes next.

Let’s talk.

fouedsassi@gmail.com

Happy to talk about product, design,
or the apps I’m building.

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